Real change starts when you decide to face what matters.
ABOUT
Founded by Jorge Rubio, LPC, our practice empowers everyone to take control of their mental health through practical, evidence-based counseling.
Using a structured, results-oriented approach, we focus on equipping clients with lifelong tools for emotional regulation, clear decision-making, and confident leadership.
Just like physical strength, mental resilience is built through training. Our philosophy blends psychological science with a performance mindset — so you can perform at your best in every area of life.
CORE VALUES
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Strength: Building resilience that endures.
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Honor: Leading your life with clarity and purpose.
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Discipline: Developing habits that support long-term mental health.
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Freedom: So you can live on your terms.
You don’t have to carry everything on your own. This is where you get the tools, structure, and support to move forward.
Credentials
Bachelor of Arts: Philosophy
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Master of Arts: Clinical Mental Health Counseling
Doctor of Philosophy: Counseling Psychology
* In progress​
About Jorge
Getting a true sense of who someone is—perhaps an impossible task—is especially difficult when relying solely on a carefully crafted online narrative. These narratives are often curated so the author appears exactly in the intended form. While this is true for my own story, I intend to share with you developmentally important events, core life philosophies, and passions. While you won't know the full me, you will gather a genuine sense of who I am.
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Growing up without a father in a poor family left me with a significant lack of guidance. With no parental figure to steer me, I was forced to make my own decisions from an early age and, predictably, I made many mistakes: suspensions, courtrooms, pregnancy scares, and drugs, to name a few. My general craving for information and direction eventually led me to God through my Catholic church, then to philosophy, and finally to psychology. I have since staked my whole life on this single endeavor, becoming obsessed with one goal: learning how to navigate life in the best way possible and becoming an exceptional individual.
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It was through this knowledge that I learned to get out of my own way and start doing exactly what I needed to do—get better. While vague, this goal was universally applied. Getting better meant getting smarter, fitter, and wealthier. So, I did. I pursued a master's, a PhD (in progress), lost 70 pounds, took up Brazilian Jiu-Jitsu, focused on longevity, delivered public speeches, and built a foundation of savings and investments. I didn't have a choice; I was born unremarkable, but I am not going to die that way. My goal played the catalyst, but it was God, then philosophy, then psychology that showed me how.
JORGE'S PHILOSOPHY
Oh snail
climb mount fuji
but slowly, slowly
-Kobayashi Issa
My life has been a series of deliberate decisions made in pursuit of one goal: to become the best version of myself. For both Issa and Aristotle, one truth stands out: the journey is what matters most.
Aristotle argued that eudaimonia is the ultimate human aim, and that achieving it requires action—it is something we do, not something we possess. Importantly, he believed there is no single prescription for eudaimonia; each
individual must determine what kind of life, and which consistent activities, constitute flourishing for them.
The haiku conveys a similar idea. It advises us to choose the greatest goal we can imagine—symbolized by Mount Fuji, Japan’s highest peak—and pursue it in our own way symbolized by the first “slowly.” The second “slowly” is a reminder to embrace the journey, not rush through it. The journey plays two roles, it reveals whether we are worthy of the goal and it also shapes us into people worthy of it.
Take, for instance, the psychologist. He chooses to become one—a goal rooted in purpose. But he must undergo academic and personal hardships along the way. He is tested, again and again, to determine whether he is worthy of that title. Yet it is not just the final credential that defines him—it is the becoming, the daily struggle, and the growth it demands.
The journey you choose will be shaped by who you are and who you wish to become. The obstacles you face are not just challenges—they are chances to prove, to yourself and others, that you are the kind of person worthy of the goal you pursue.
Want to work with Jorge on your journey to Mount Fuji?
A MESSAGE FROM JORGE
“Change doesn’t happen all at once. But it doesn’t have to take forever, either.”
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As a therapist in private practice, my approach is practical, focused, and rooted in what research shows works. Decades of studies have demonstrated that most clients begin to feel significantly better within 12 to 15 sessions of therapy. This aligns with our understanding of neuroplasticity—the brain’s remarkable ability to rewire itself through focused emotional work.
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“Therapy is learning—and learning changes the brain.”
— Matthew Lieberman, PhD
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You don’t need a lifetime of therapy.
You need a season of showing up, honestly and consistently, for yourself.
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With intention, focus, and a little guidance, your brain and body can start shifting—physiologically, emotionally, behaviorally. Neuroscience shows us that key changes in your emotional brain—your amygdala, insula, and prefrontal cortex—can begin happening in as little as 8–12 weeks. That’s the same timeframe most clients begin feeling noticeably better.